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 Barcelona, 12.11.2013 NUEVAS OPORTUNIDADES PARA LAS PYMES CON LO  
 

NUEVAS OPORTUNIDADES A EXPLOTAR POR LAS PYMES CON LOS SERVICIOS EN LA NUBE

 

Barcelona, 12.11.2013

Las pequeñas y medianas empresas de Europa no están respondiendo a la demanda actual de la nueva generación de trabajadores en la nube al no proporcionarles las herramientas que necesitan para compartir información y poder realizar sus trabajos de la manera más eficaz y efectiva, según una encuesta publicada hoy por Sharp Europe. La encuesta, realizada entre empleados de pymes en Inglaterra, Francia, Alemania, Suecia y Holanda identifica una clara brecha y a la vez una oportunidad entre las demandas de los trabajadores de lo que han llamado “Generación Cloud” y las herramientas que actualmente proporcionan las pymes a sus equipos en Europa.

Un reciente estudio de Gartner sobre grandes empresas también demostró que pese a la creciente popularidad  de la potencialidad de los servicios en la nube, sólo una pequeña parte de estas grandes compañías ha implementado este tipo de servicios cloud en sus  correos electrónicos y sistemas de oficina; a pesar del hecho de que el crecimiento explosivo en el número de dispositivos móviles que utilizan los empleados impulsa la necesidad de garantizar un acceso fácil de manera remota. Si bien el informe de Gartner se centró en las grandes empresas, la investigación de Sharp muestra que la implantación de servicios en la nube está teniendo igualmente problemas  en las pequeñas empresas.

Peter Plested, Director de European Solutions Business Centre de Sharp Europe, explica: “En las empresas, sean  grandes o pequeñas, les guste o no,  los empleados están claramente cambiando su forma de trabajar, compartir, colaborar y confeccionar información. Este es un proceso de cambio que se está produciendo tanto a nivel cultural como empresarial; y está sucediendo ahora. La Generación Cloud no espera a que las empresas proporcionen soluciones para facilitar sus trabajos en ese sentido, sino que ya lo están buscando por su cuenta. Las pymes europeas tienen que sentarse y reconocer este cambio para obtener de él beneficios y no perder el control de sus propias redes y datos, unos de los activos más valiosos para cualquier empresa”.

La aparición de la ‘Generación Cloud’
El estudio de Sharp ha identificado la aparición de la nueva generación de trabajadores en el sector de las pymes en Europa. Eso indica que los empleados se están moviendo hacia un modelo de trabajo más flexible y colaborativo. Independientemente de que los empleadores estén de acuerdo o no, la demanda  de unas prácticas de trabajo más colaborativas y flexibles es cada vez más tangible:.

• El 59% de los trabajadores encuestados trabaja fuera de sus oficinas. Es decir que aquellos que trabajan sólo en la oficina ahora son la minoría
• El 46% de los empleados piensa que la capacidad de trabajar remotamente es clave para sus trabajos
• El 52% afirma que esto se ha vuelto aun más importante para ellos en los últimos 12 meses
• El 53% piensa que deberían ser capaces de acceder a los documentos de trabajo desde cualquier dispositivo en cualquier ubicación para conseguir un sistema de trabajo más eficiente
• Casi la mitad de los empleados (48%) piensa que deberían ser capaces de acceder a los documentos de trabajo desde sus smartphones
• La mayoría de los empleados (41%) piensa que desarrolla mejor su creatividad cuando está en su casa

La oportunidad de la nube para las pymes
Pese a las afirmaciones de que las empresas de todos los tamaños no están implementando, en su mayoría, estrategias efectivas en la nube, parece que los empleados sí están reconociendo los beneficios que puede proporcionarles este tipo de servicios; no solamente para facilitar el trabajo en equipo y la creatividad, sino también para atraer a los mejores talentos y aumentar la rentabilidad.

Cuando se preguntó acerca de los beneficios percibidos que resultarían del aumento de la colaboración en el lugar de trabajo, el resultado indica un claro beneficio para las compañías:

• La mitad de los encuestados (50%) cree que el aumento de la colaboración en el lugar de trabajo tendría un impacto directo en el resultado final del negocio, aumentando la rentabilidad y mejorando factores como:
o El 55% está de acuerdo o muy de acuerdo en que trabajar de manera colaborativa les ayudaría a tomar decisiones más informadas
o El 60% piensa que les conduciría a producir un trabajo de mayor calidad
o El 61% reclama que les haría  ser más eficientes
• Además de los beneficios empresariales, también se reconoce el impacto positivo en la filosofía de negocio, al mejorar la imagen de la empresa y la calidad de las relaciones internas del equipo:
o El 38% de los empleados tendría una imagen más favorable de un empleador potencial si proporcionara herramientas de trabajo colaborativo
o El 53% dice que la posibilidad de mejorar la colaboración entre compañeros consigue una estrecha relación de los miembros del equipo

Las oportunidades que ofrece la brecha entre los servicios Cloud implantados y las necesidades actuales de los equipos de trabajo
La encuesta realizada por Sharp muestra que en realidad las prestaciones de los servicios en la nube por parte de las pymes están lejos de las necesidades reales de los trabajadores de la Generación Cloud. Al no apostar por una nueva forma de trabajar más flexible y colaborativa, las pymes no se están dando cuenta de los beneficios que aportaría, sino que también están perdiendo el control de sus redes y aumentando la vulnerabilidad potencial que ello supone; ya que cada vez más empleados están utilizando redes no-corporativas para hacer sus trabajos.

• El 41% de los empleados dice que las herramientas colaborativas para tratar documentos  están totalmente prohibidas en su lugar de trabajo (un 9% las utiliza de todos modos)
• El 83% no piensa que en este momento utilice una solución oficial en la nube en su trabajo
• El 43% no tiene manera de compartir fácilmente documentos para colaborar con personas fuera de la red de la empresa
• El 39% de los empleados dice que su empresa no tiene una política oficial sobre compartir información de trabajo más allá de la red de la compañía  y el 19% de los empleados ni siquiera sabe si existe una política sobre este asunto
• El 67% de los empleados todavía suele compartir información en papel impreso
• El 13% de los empleados descarga herramientas de trabajo colaborativas si la empresa no se las proporciona

Hoy Sharp ha anunciado el lanzamiento de Cloud Portal Office, un servicio para compartir, almacenar y simplificar el flujo de trabajo, que ofrece una mejor colaboración y eficiencia entre los equipos de trabajo de las empresas. Cloud Portal Office, que proporciona acceso a la información desde una amplia gama de hardware, tanto desde equipos de escritorio fijos como móviles, es perfecto para las empresas con trabajadores móviles o que trabajan desde distintas oficinas que quieren mejorar la eficiencia de su equipo. Proporcionando al departamento IT el control de la nube, el servicio cloud de Sharp también le ofrece los conectores para escaneo e impresión para otros principales servicios de almacenamiento, todo desde un único portal.

Para más información sobre Cloud Portal Office de Sharp, entre en:www.sharp.es/cloud

Esta encuesta se ha realizado en septiembre de 2013 entre 1.535 trabajadores de oficina en Reino Unido (306), Alemania (310), Holanda (310), Suecia (305) y Francia (304).

 

 London, 02.10.2013 New MFPs for smaller work groups  
 

Smaller work group to benefit from new levels of affordable quality in compact multi-role MFPs introduced by Sharp.

London, 02.10.2013

Sharp today announces the launch of a new range of multifunction printers (MFPs) that combine the compact design associated with personal use desktop printers, with the features and functions that small businesses (SMEs) and smaller workgroups need.The MX-C300W and MX-C250F are for businesses or individual departments that require a compact, efficient, multi-function and affordable quality MFP solution.

Marc Brion, European Product Planning Manager for Sharp, said: “We recognised that there has been a growing demand for more compact models from both smaller businesses and for smaller work groups within larger companies. So we’ve expanded our product line up to meet this need and complement our complete range of A3 and A4 products.”

“Previously some compact lower cost MFPs were networkable, but most were only suited for personal use; the MX-C300W and MX-C250F mean that this is no longer the case, with performance, ruggedness and a full set of office-friendly features now in a smaller space saving design.”

The MX-C300W and MX-C250F come with 4-in-1 print, copy, scan and super G3 fax functionalities. The user friendly 5-line LCD panel, with programmable keys and a front access USB port, make scanning to USB memory and USB direct print, both easy and efficient.

Within the compact design, the standard paper supply can be expanded to 800 sheets without taking up any extra desk space. Security - essential in MFPs that are located in shared environments - is provided by the use of 5-digit personal access codes and by IPsec technology which encrypts data and prevents the MFP from communicating with unidentified users.

In addition, the MX-C300W boasts a wireless LAN functionality, meaning it can be connected to a wireless network. It also has a wireless access point which facilitates ad hoc printing or scanning from mobile devices which aren’t connected to a company network.

Both machines meet the stringent Energy Star standards and come with other ‘green’ features such as rapid warm-up times, low power consumption, a special Toner Save Mode and automatic switch-off.

Key product specifications:

  • Certified for Energy Star
  • Powerful 600MHz controller and 512 MB RAM
  • High quality colour in 600 x 600 dpi
  • Wireless LAN (MX-C300W)
  • Full colour and B/W scanning at up to 600 x 600 dpi
  • Speedy output of max 30 ppm (MX-C300W) and 25 ppm (~MX-C250F) in colour and B/W
  • Low power consumption and less than 29 second warm up time
  • Energy saving sleep mode
  • USB port
  • 35-sheet single pass feeder (MX-C250F) and 50-sheet reversing single pass feeder (MX-C300W)
  • Standard automatic duplex printing
 

 London, 08.10.2013 High brightness displays available  
 

Sharp makes super-slim, high brightness displays available to more businesses with new models in PN-U Series.

London, 08.10.2013

Sharp is upgrading its professional display offering with the launch of three new professional displays; the PN-U553 (55”), PN-U473 (47”) and PN-U423 (42”). The easy-to-install displays offer businesses the latest Sharp screen innovations including high brightness, slim design and low power consumption; all to help them make maximum visual impact on their customers and increase footfall in an increasingly competitive marketplace. The screens will be used in a wide range of environments, from shops and offices to public spaces such as transportation hubs.

High brightness
All of the PN-U Series displays offer high brightness - the 55” and 47” offer 700 cd/m² and the 42” offers 500 cd/m² - and excellent image quality, making them ideal for displaying images and information in indoor or semi-outdoor public spaces like shopping centres, railway stations and airport concourses where there is a high level of ambient light.

Slim design
The displays are super-slim, stylish and lightweight, making them easy to wall mount, in either portrait or landscape position, even in small spaces. An infrared remote control with easy-to-use menus is included to aid in simple installation.

24/7 operation
The PN-U Series displays use edge-lit LED backlighting, which means not only are they exceptionally thin (from 55 to 57mm at their thickest point), but they also offer extremely low power consumption and long screen life, making them ideal for demanding 24/7 usage.          

Controls and connections
The displays are controllable over the network or via RS232C and offer a wide range of connections for as much flexibility as possible, including DisplayPort, HDMI input and DVI-D INPUT. Analogue video inputs are also provided as well as line audio in- and outputs for compatibility with older systems. The displays also feature the option to ‘daisy chain’ up to five monitors via DVI-D, to powerfully display the same image on all screens.

The PN-U553 (55”) is available now and the PN-U473 (47”) and PN-U423 (42”) models will be available across Europe later this month.

 

 London, 11.11.2013 SHARP MAKES COLLABORATION EASIER AND WORKING.  
 

SHARP MAKES COLLABORATION EASIER AND WORKING MORE EFFICIENT WITH CLOUD PORTAL OFFICE

 

London, 11.11.2013

Sharp Europe today announces the launch of Cloud Portal Office, a sharing, storing and simple workflow service which allows businesses to collaborate better and work more efficiently. Providing access to information on a wide range of hardware, both stationary and mobile, Cloud Portal Office is perfect for businesses with a mobile or multi-office workforce, who want to help their teams work more efficiently.

A better way of working
Created to make it easier to share information, Cloud Portal Office lets you securely access, upload, download, manage and print files, create new folders, collaborate and share from any PC, mobile device, Sharp multifunctional printer (MFP) or Sharp BIG PAD interactive whiteboard. It makes team-working easier by giving everyone secure, on-demand access to every piece of information they need, instantly, wherever they are.

Peter Plested, Director, European Solutions Business Centre, Sharp Europe said: “Sharp’s Cloud Portal Office connects the people in your business with the information needed by your business. We bridge the gap between people and productivity, helping businesses to stay connected, improve teamwork and perform better. Cloud Portal Office lets you take your team with you wherever you go.”

Flexible, easy to set up easy to use
Cloud Portal Office is easy to set up and use, supporting companies with scalable workforces, who can easily add and remove user subscriptions, when working on projects requiring extra staff over a short time period.

Cost effective
This scalability means that Cloud Portal Office can provide cost savings to businesses. It’s also a cost effective way to gain immediate access to the business benefits of the cloud without any upfront investment in IT infrastructure and is a simple way to diversify access to documents without needing to maintain a secure FTP site or VPN tunnels.

Safe and secure
Business benefits of Cloud Portal Office include secure storage: Cloud Portal Office uses best of breed partners for storage, with all data stored in the European Union. Data is stored only at the secure sites operated by Amazon Web Services and Fujitsu Cloud Services and is protected by access controls, firewalls and state-of-the-art encryption.

The service is accessed through a single sign-on portal, the Sharp Cloud Portal, which is securely controlled by your IT department. This means that as employees leave or take on different roles, you can 

use the Sharp Cloud Portal to change access permissions, cancel/add subscriptions, or increase storage space at a moment’s notice – all through a secure web page. 

Print from any Sharp MFP
Because the service is based on a per-user subscription model, rather than an MFP subscription model, it also offers flexibility in that users can print from any Sharp cloud-ready MFP, wherever they are.
Access to the Sharp Cloud Portal is pre-installed on many new Sharp MFPs, adding an extra benefit to the product line.

Example application
By way of example, a design company, where many of the team work from home offices, will need to share lots of large files with many different people: initial sketches, mock-ups and final artwork will need to be sent between different members of the team and clients and contracts will need to be shared securely with finance teams.

Easier to run than an FTP site, Sharp Cloud Portal Office lets a designer access a brief from the project manager from home and then upload artwork to be shared directly with the client, through a secure log-in. Sharp Cloud Portal Office will also let the project lead print off the contract and invoice - directly from the cloud through the office MFP.

To subscribe to Cloud Portal Office, please contact your local Sharp representative.

Coming soon 
Through Sharp’s Cloud Portal sign-on, Sharp will also offer scan and print connectors for other popular storage services. Dropbox will be available from the start and other connectors added on an ongoing basis.

 

 London, 11.11.2013 “GENERATION CLOUD” BEING FAILED...  
 

“GENERATION CLOUD” BEING FAILED BY SMES SAYS SHARP EUROPE

 

London, 11.11.2013

European Small Medium Enterprises (SMEs) are failing a new generation of cloud workers, by not providing the sharing tools they need to do their jobs efficiently and effectively, claims research launched today by Sharp Europe. The survey of SME employees in UK, France, Germany, Sweden and Netherlands identified a clear ‘opportunity gap’ between what ‘Generation Cloud’ workers are demanding in the workplace and what is actually being provided by SMEs across Europe.

A recent Gartner  study of large businesses also found that despite the cloud hype only a small proportion had moved towards cloud email or office systems; this despite the fact that the explosive growth in the number of mobile devices used by employees is driving demand for easy remote access. While Gartner’s report focused on big business, Sharp’s research shows that this is equally an issue for smaller businesses.

 

Peter Plested, Director, European Solutions Business Centre, Sharp Europe said: “Whether business (large or small) likes it or not, employees are clearly driving for change in how we work, share, collaborate on and produce information. This is a cultural as well as a business process driven shift; and it is happening now.” He continued; “Generation Cloud isn’t waiting for employers to provide solutions to help them work this way – they are finding their own. European SMEs must sit up and recognise this shift to realise the benefits and not lose control of their own networks and corporate data – some of the most valuable assets for any business.”

The Emergence of ‘Generation Cloud’
The survey identified the emergence of a new generation of worker within the SME sector across Europe. It indicated that employees are moving towards a more flexible, collaborative working model, whether employers are supportive of this or not, and an increasingly tangible demand for more collaborative, flexible working practices.

• 59% of employees surveyed work outside of their office – those who only ever work in the office are now in the minority
• 46% of employees think that the ability to work remotely is key to their job 
• 52% say this has become more important to them over the last 12 months
• 53%  think they should be able to access work documents from any device and any location, to aid with efficient working
• Almost half of employees (48%) think they should be able to access work documents on their smartphone
• Most employees (41%) think they are more creative at home

The SME Cloud Opportunity
Despite claims that businesses of all sizes are failing to implement effective cloud strategies, it would appear that employees are recognising the benefits this would bring; not only to team working and creativity but also to attracting the best talent and profitability.

When asked about the perceived benefits of increased collaboration in the workplace, the results indicated clear business benefits:

• Half of respondents (50%) believe that increased collaboration in the workplace would have a direct impact on their business’ bottom line by making it more profitable, with contributing factors including:
o 55% agreed or strongly agreed that working collaboratively would help them make more informed decisions
o 60% that it would lead to the production of higher quality work
o 61% claimed it would make them more efficient
• In addition to profit, there was also recognition that it would have a positive cultural impact on a business through improving company image and also the quality of internal team relationships::
o 38% of employees would view a potential employer more favourably if it provided collaborative working tools 
o 53% said that the ability to collaborate better with colleagues would lead to closer team relationships

The Reality of the Opportunity Gap
The survey shows however that the reality of service provision within the SME sector is far from the demands from Generation Cloud workers. By not fully embracing new ways of flexible and collaborative working, SMEs are not only failing to realise the business benefits it can bring, but are  also losing control of their networks and potentially introducing vulnerabilities; the resulting increase in Bring Your Own Service (BYOS) means that employees are increasingly embracing non-corporate network services to do their jobs.

• 41% employees said collaborative document tools are actively banned in their workplace, (9% use them anyway)
• 83% do not currently think they use an official cloud solution at work
• 43% do not have ways to easily share documents and collaborate with people outside of the corporate network
• 39% of employees say their company has no official policy on sharing work information beyond the work network and 19% of employees don’t even know if a policy exists
• 67% of employees still typically share information as paper print-outs 
• 13% of employees download collaborative working tools if their company doesn’t provide them

Sharp today launches Cloud Portal Office, a sharing, storing and simple workflow service which allows businesses to collaborate better. Providing access to information on a wide range of hardware, both stationary and mobile, Cloud Portal Office is perfect for businesses with a mobile or multi-office workforce, who want to help their teams work more efficiently.

Giving the IT department control of the cloud, Sharp’s cloud offering also provides secure scan and print connectors for other popular storage applications, all from one Portal.

The research was carried out in September 2013 with 1535 office workers in UK (306), Germany (310), Netherlands (310), Sweden (305) and France (304)

 

 London, 19.09.2013 Sharp offers designers more intuitive working  
 

Sharp offers designers more intuitive working with space-saving all-in-one IGZO 32" PN-K322BH Touchscreen monitor.

London, 19.09.2013

Sharp Europe has launched the 32” PN-K322BH, a new generation touch display designed for creative workers who need a high resolution screen combined with capacitive touch operation. Designers who currently use multiple devices to run applications and display images can switch to the PN-K322BH for an all-in-one device which will let them work more intuitively, save money and increase desk space.

Ultra high resolution

The PN-K322BH includes Sharp’s cutting edge IGZO technology and delivers 4K Ultra HD (QFHD) resolution (3,840 × 2,160 pixels) – a level of resolution four times that of 1080p full HD. Ultra HD is suitable for displaying the most intricate and detailed graphical content such as architectural designs or high-resolution photographic images.

Due to Sharp’s revolutionary IGZO technology, which makes transistors smaller than ever before, the touch screen also has improved sensitivity. This means that the screen responds with an incredibly high degree of accuracy, ideal for working on images and video. IGZO also means lower power consumption, compared to other display devices.

Smart interactivity

The screen comes with a special touch pen, with an extra small 2mm tip, to make the most of the PN-K322BH’s high precision touch screen. This allows users to draw fine lines, easily underline text, add notations, draw illustrations and make amendments to onscreen content.

The touch screen monitor is capable of recognising an impressive 10 touch points at once, greatly expanding the range of touch interface applications that can be used by CAD designers, graphic designers, creative agencies and video games developers. It also includes a clever palm cancellation feature, where the device will recognise the pen, but ignores users leaning their palms on the screen. This feature can be turned on and off as required. 

Intuitive working style

Using an innovative stand, the screen can be used vertically, to display work, and at a low angle, letting designers work more intuitively and efficiently, without having to switch between multiple devices. 

Darren Gaffey, EU Product Planning & Marketing Manager at Sharp Electronics Europe said: “We know that CAD users and graphic designers are juggling two or three HD displays and tablets to get the resolution and control that they need. We’ve designed the PN-K322BH to effectively combine three or four items into one to let them bring their ideas to life faster, more efficiently and more intuitively. The ability to slide the screen between vertical display and a low angle perfect for writing and touch screen applications is a new innovation which delivers the flexibility that creative workers have been waiting for.”

Beautifully designed to save desk space

Designed to look stylish in any office, the all-in-one device means that workers can get rid of multiple screens in their workspace. Thanks to IGZO technology and an edge-lit LED backlight, the PN-K322BH is the thinnest screen in its class – just 36mm, with built-in speakers that keep the monitor stylishly streamlined.

Connectivity

Input connectors on the PN-K322BH are compatible with the latest DisplayPort™ interface specifications. This includes Multi-Stream Transport mode for Ultra-HD, capable of showing content at 60fps.

 

 London, 24.09.2013 Laughter is the best medicine  
 

Laughter is the best medicine: Sharp TV survey identifies what we´re watching to de-stress.

London, 24.09.2013

As the new autumn TV schedules get underway, research from Sharp shows that 89% of Europeans are turning to the TV to help them escape from stress. The survey, which looked at European viewing habits, found that we’re most like to forget money worries (top worry for 44% of us) by watching comedies. It also found that the UK is the reality TV capital of Europe, Spaniards aren’t soap fans and the serious Germans most like to relax to documentary films.

What are we watching?

Most of us tune in to comedy when we want to escape from the stresses and strains of everyday life (56% men and 59% women). Sport is the second most popular TV to relax to for men – especially football, rugby and tennis – while more than half of women (55%) want to scare the stress out of their system with crime dramas like The Killing and Breaking Bad.

The UK is the reality TV capital of Europe, with 37% of Brits relaxing to reality shows. Reality TV is nearly twice as popular in the UK than in Germany (17%) and Spain (19%) and considerably more popular than in France (25%).

Other national arguments over the remote control might arise over soaps: only 7% Spaniards would choose to escape to soap operas, compared to a quarter or more people in France (29%), Germany (24%) and UK (26%).

Top 3: Favourite TV viewing to escape to

 

UK

France

Germany

Spain

1

Comedy (72%)

Comedy (66%)

Comedy/ Blockbuster films (57%)

Blockbuster films (67%)

2

Blockbuster films (60%)

Blockbuster films (61%)

--

Comedy (65%)

3

Reality TV (37%)

Crime dramas (31%)

Crime dramas (37%)

Sport (57%)

More money, more problems

Post-summer holiday blues aren’t the only reason that we’re reaching for the remote, the survey showed that across Europe, most people are currently worried about money. Work comes a close second for UK, France and Spain, pushed into third place in Germany (29%) by concerns over health (36%).

Perhaps confirming their reputation as a nation of lovers, one in five French people (21%) most want to escape their relationship worries, compared to only 13% Spaniards.

Top 3: What we want to escape from

 

UK

France

Germany

Spain

1

Money worries (41%)

Money worries (39%)

Money worries (38%)

Money worries (56%)

2

Work worries (29%)

Work worries (29%)

Health worries (36%)

Work worries (46%)

3

Health worries (28%)

Health worries (26%)

Work worries (29%)

Health worries (25%)

Sporting favourites

Showing how much we’re missing the Olympics, one year on, it’s still the top answer for the French when asked what their favourite TV sport is (43%). Recent Spanish and German European football dominance is reflected in the fact that over half of Germans (58%) and an impressive (67%) of Spaniards escape to football success and triumph on TV.

Top 3: Favourite sports to watch at home

 

UK

France

Germany

Spain

1

Tennis (43%)

Olympics (43%)

Football (58%)

Football (67%)

2

Football (41%)

Tennis (33%)

Olympics (37%)

Tennis (46%)

3

Olympics (40%)

Football (31%)

Athletics (31%)

Olympics (43%)

Comedy is the most popular film genre to escape to in UK (51% people), France (58%) and Spain (67%), while serious Germans like to get absorbed in a good documentary (42%).

 Top 3: Favourite films to escape to

 

UK

France

Germany

Spain

1

Comedy (51%)

Comedy (58%)

Documentary (42%)

Comedy (67%)

2

Thriller (49%)

Adventure (52%)

Romantic comedy (40%)

Adventure (56%)

3

Action (42%)

Action (47%)

Thriller (40%)

Action (55%)

Alberico Lissoni, President, Consumer Electronics, Sharp Europe, commented; “Human behaviour is at the heart of everything we do at Sharp; it isn’t just about developing impressive technology but also understanding how and why people choose to use it. For our latest TV launches, we wanted to look at how TV viewing habits and motivations change across Europe. As you will see there are some vast differences especially in what various nationalities prefer to escape to!”

Ultimate escapism experience

Something that all Europeans can agree on, when asked what the critical factor is for the ultimate escapism experience, the overwhelming majority of people said picture quality: Brits (88%), French (77%), Germans (78%) and Spaniards (78%).

 

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